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3/18/2014

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Pretty, Powerful

PictureDARING DUO Hoax Couture's Chris Tyrell and Jim Searle. Photo by Nicola Betts.
During my tenure as editor in chief of In Toronto, the amazing fashion designers Chris Tyrell and Jim Searle of Hoax Couture were part of the magazine every step of the way, incredible supporters of me and the magazine. I've know them for more than 15 years. The debut issue from May 2010 featured a wonderfully moving first-person essay by Tyrell about how he, foot in mouth, stumbled across the Stephen Lewis Foundation, the Toronto-based charity which supports grassroots organizations fighting AIDS in Africa. In the piece he writes why he and Searle created the Dare To Wear Love event to raise money for the Foundation. It's still a refreshing read with a unique mix of humour and pathos, self-deprecation and passion -- a no brainer on my part to snap it up for publication. Tyrell continued as the magazine's street fashion columnist for a couple of years.

In turn the magazine gave a lot of space to Dare To Wear Love. Why wouldn't we? It's such an amazing Toronto story, enlisting the talents and hearts of local fashion designers to help raise money and awareness for the work of the Stephen Lewis Foundation. In October of 2010, I wrote a preview piece on Dare To Wear Love as well as a feature interview with Stephen Lewis Foundation executive director Ilana Landsberg-Lewis. Why is the Foundation so effective? Why is its work so crucial? Please check out my story; it's as applicable today as it was when it was published three and half years ago. And here's an interview with Tyrell and Searle by Derek Dotto that we published early 2013.

The 2014 Dare To Wear Love is Fri, Mar 28. Featured designers include Lida Baday, Brian Bailey, Izzy Camilleri, Farley Chatto, Comrags,  Greta Constantine, Mikael D, Damzels in This Dress, Susan Dicks, David Dixon, Linda Lundstrom, Pat McDonagh, Shelli Oh, Peach Berserk, Rodney Philpott and Travis Taddeo. For tix and info, go to daretowearlove.com. Pretty, powerful stuff.


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    This is not a (b)log

    Gordon Bowness is a Toronto-based writer with more than 25 years' media and entertainment experience. Apparently, he still has a few more things to say.

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